Elon Musk teases 'Uranium in Uranus' merchandise concept

Elon Musk posted a merchandise concept on X on Saturday: "Uranium in Uranus will be our best merch ever. Put it on your mantelpiece and show your guests Uranus!" The post described the item as glow-in-the-dark with a Geiger counter strap-on, framed as the latest in a long line of unconventional product launches.

Musk's post quoted a list of past merchandise successes that defied conventional sales wisdom. The examples cited include the Not-a-Flamethrower at $500 (selling 20,000 units in days), Burnt Hair perfume with a 30,000-bottle run, and Tesla S3XY shorts priced at $69.420. The quoted comment noted the pattern: "Everything sounds like a joke that went too far...Most people leave their ridiculous ideas in the group chat...Elon adds a checkout button."

Whether "Uranium in Uranus" becomes an actual product launch remains unclear. Musk has a documented history of announcing tongue-in-cheek product ideas that materialize into real offerings, though the uranium concept would presumably require regulatory approval given its radioactive premise.