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Boring Company plans 'Uranium in Uranus' merchandise

Elon Musk hints at an upcoming merchandise concept with a space-themed pun.

Sep 19, 2026 · via X · @elonmusk
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The Boring Company's next merchandise offering will play on a cosmic wordplay concept, according to Elon Musk. "The next @boringcompany merch will put Uranium in Uranus," Musk posted on X, announcing what appears to be a playful, space-themed product idea.

Details about the merchandise itself—including design, availability, or a launch timeline—were not provided in the announcement. The Boring Company, Musk's infrastructure and tunnel-boring firm, has previously released branded merchandise as a side venture.

This marks another example of Musk's use of humor in product announcements, blending space themes with commerce in a way that has become characteristic of his public communication style.

"The next @boringcompany merch will put Uranium in Uranus"— X · @elonmusk
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